企业文化

公司愿景：追求开发、制造、服务方面的卓越表现，成为中国最具竞争力的纺织设备供应商。
Outlook: in pursuit of excellence on R&D, manufacture and service, to be the most competitive textile equipment supplier.
品牌理念：做客户满意的产品，做自己满意的产品。
Brand Idea: to make product satisfactory to both customer and ourselves.
核心价值观：规则、公平、正直、务实、创新
Core values: well-regulated, fair, honest, pragmatic, innovative
规则、公平、正直：以法律和合同为准则，以公平正直为基础，恪守职业道德，为客户提供专业的服务。无论是客户关系管理还是供应链管理，我们都遵从这一原则。我们希望经过多年的打拼，在产品质量上贴上“优质”的标签，在售后服务上贴上“公平规范”的标签，在行为规范上贴上“正直”的标签。
Well-regulated, fair, honest: to abide strictly by professional ethics and provide professional service to customer with law and contract as rules, justice and honesty as base. We will always comply with this rule either for customer relationship or for supply chain management. We wish to be marked with “high quality” label on product quality, “fair” label on after-sales service and “honest” label on norm of conduct.
务实：海鹰倡导脚踏实地，反对浮躁虚夸，营造简单、高效的工作氛围。任何时候，海鹰都不掩饰自己的问题，坦诚面对、勇敢担当。
Pragmatic: we initiate to be down-to-earth against fickleness and pretence and to create simple and efficient work environment. We never hide our problem but face without cover and bravely undertake it.
创新：以开放心态鼓励创新，海鹰需要技术、市场、管理、服务等各个方面的协同改善。只有持续地创新变革，才能成功应对不确定的未来。
Innovative: we courage innovation with open mind, we need improvement on technology, marketing, management and service. We can successfully confront the uncertain future only after constant innovation and reformation.